5 New Beauty Trends In 2024

Beautiful female with ginger hair and makeup

2024 is well underway and so are the latest Beauty Trends! At The Better Buy, we are dedicated to providing you with exclusive insights into the latest beauty innovations, tips, and trends that will empower you to embrace your unique style and radiate confidence on a budget.

Let’s dive into the fast-paced world of beauty, revealing the captivating trends that will dominate this year and are likely to overlap into 2025. Join us as we explore the mesmerising realms of skincare, makeup, haircare, and beyond.

1. Glowing Complexions: The Luminescent Skin Revolution

The pursuit of a radiant complexion continues to reign supreme in the world of beauty. In 2024, we witness the rise of the luminescent skin revolution, where the focus is on achieving a natural, dewy glow that transcends time.

Welcoming the ethos of “less is more,” beauty enthusiasts are gravitating towards lightweight, luminous foundations and tinted moisturisers that effortlessly enhance the skin’s natural radiance. This trend celebrates the beauty of imperfections, promoting a fresh-faced aesthetic that showcases individuality and authenticity.

Natural skin with a hint of luminescence

2. Skincare Saviours: Unlocking the Power of Adaptogens

Harnessing the remarkable properties of adaptogens, skincare aficionados are unlocking a new era of transformative beauty rituals. Adaptogens, revered for their ability to adapt to and counteract stressors, have taken the beauty industry by storm.

From ginseng to ashwagandha, these potent botanicals work harmoniously with the skin, providing a shield against environmental aggressors while restoring balance and vitality. Incorporating adaptogens into your skincare routine can help promote a youthful, luminous complexion that exudes confidence.

Kiehl’s Vital Skin-Strengthening Super Serum is the one to try. Ingredients include Hyaluronic Acid, Glycerin and an Adaptogenic Herbal Complex formula to boost the complexion of the skin.

Female applying cream to the face

3. Expressive Eyes: The Artistry of Eyeshadow Blending

Prepare to captivate the world with your mesmerising gaze! This year, we embrace the artistry of colourful eyeshadow blending, where creativity knows no bounds. From ethereal pastels to sultry jewel tones, this trend encourages the fearless exploration of colour.

Experimenting with seamless gradients and captivating smoky eyes, beauty enthusiasts can effortlessly express their unique style and evoke a sense of intrigue. Remember, the eyes are windows to the soul, so let your imagination soar and paint your masterpiece.

Colourful eye shadow

4. Sculpted Brows: Arching Towards Perfection

A well-defined brow has the power to transform your entire look, framing your face with elegance and sophistication. In 2024, we’re likely to see the art of sculpted brows taken to new levels, where precision and natural beauty intertwine.

The trend revolves around enhancing your brow’s unique shape while maintaining a soft and natural appearance. From feathery microblading to subtle brow gels, there are endless options to achieve the perfect arch that effortlessly complements your facial features.

Natural eyebrows on an adult female

5. Sustainable Beauty: Nurturing the Planet and Ourselves

In an era where sustainability takes centre stage, the beauty industry is answering the call for eco-conscious practices. Adopting sustainable beauty in 2024 means opting for cruelty-free, vegan formulations that prioritise the health of our planet and our well-being.

From refillable packaging to carbon-neutral initiatives, brands are stepping up to reduce their environmental footprint. By making mindful choices, we can embark on a beauty journey that aligns with our values and contributes to a brighter, more sustainable future.


In the ever-evolving landscape of beauty, 2024 brings forth a myriad of captivating trends that redefine the way we approach self-expression and self-care. From luminous skin to unlocking the power of adaptogens, from mastering the art of eyeshadow blending to sculpting perfect brows, and from prioritising sustainability to nurturing our planet, these trends embody the essence of timeless beauty.

At The Better Buy, we believe that beauty is not limited to societal standards or fleeting trends. It is an ever-evolving journey of self-discovery, empowerment, and authenticity. By staying attuned to the latest trends while embracing our individuality, we can confidently navigate the beauty realm and express our unique style.

We invite you to embark on this enchanting journey with us as we uncover the secrets of timeless beauty in 2024. Let us celebrate the captivating allure of the luminescent skin revolution, where each person’s natural glow takes centre stage. Discover the transformative power of adaptogens as they restore balance and vitality to your skincare routine, unveiling a radiant complexion that defies time.

Dive into the artistry of eyeshadow blending, where colours blend seamlessly to create captivating eye looks that express your personality and leave an indelible impression. Join us as we explore the intricacies of sculpted brows, appreciating the beauty of natural arches while enhancing their shape with precision. And together, let us champion sustainability in the beauty industry, making conscious choices that nurture both our planet and ourselves.

As you delve into each section of our comprehensive guide, you will find detailed insights, expert tips, and product recommendations that empower you to embrace these trends with confidence. Our aim is to provide you with the knowledge and inspiration to curate a beauty routine that reflects your unique essence while surpassing the boundaries of conventional beauty standards.

In this ever-evolving world of beauty, we understand the importance of staying informed, inspired, and connected. That is why we are committed to continuously updating our content, bringing you the latest developments, emerging trends, and expert perspectives. With our assistance, you can confidently navigate the world of beauty, unlocking your full potential and radiating with timeless allure.

Let us transcend boundaries, embrace individuality, and celebrate the transformative power of beauty, together. Enthusiasts seeking to elevate their personal style and unlock the secrets of timeless beauty, stay tuned for our upcoming articles, where we delve even deeper into the realms of skincare, makeup, haircare, and more.

At The Better Buy, we are here to guide you on your path to everlasting beauty. Let’s create a world where self-expression knows no bounds and where everyone can confidently embrace their unique beauty.

Note: This article is intended for informational purposes only. Please consult with a professional before making any changes to your beauty routine or trying new products.

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