Best Times of Day to Get Yellow Sticker Supermarket Bargains Revealed

Reduced yellow label food stickers


At The Better Buy, we understand the thrill of finding great deals and saving money while shopping. One way to score fantastic bargains is by taking advantage of yellow sticker supermarket items. These are products that have been marked down in price due to their approaching expiry dates or damaged packaging. In this article, we will reveal the best times of day to find yellow sticker supermarket bargains, allowing you to make the most of your shopping experience.

Understanding Yellow Sticker Bargains

Yellow sticker bargains are hidden gems that savvy shoppers seek out to save money on their groceries. Supermarkets typically mark down items that are approaching their sell-by or best-before dates, creating an opportunity for customers to purchase them at a significantly reduced price. These products are still perfectly safe to consume and often provide excellent value for money.

The Early Morning Advantage

If you’re an early riser, you’re in luck! The early morning hours present an excellent opportunity to find a wide range of yellow sticker items. Supermarkets usually start marking down products in the early hours before the store opens to the public. This means that if you arrive at the store shortly after it opens, you’ll have the best chance of discovering fresh yellow sticker bargains.

Mid-Morning Rush

While the early morning hours are optimal for finding yellow sticker bargains, don’t worry if you can’t make it to the store at the crack of dawn. Another opportune time to search for discounted items is during the mid-morning rush. As shoppers go about their daily routines, supermarket staff continue to mark down products throughout the morning. By visiting the store between 9:00 a.m. and 11:00 a.m., you’ll still have a good chance of uncovering some fantastic deals.

Lunchtime Surprises

If you prefer to shop during your lunch break, you’ll be pleased to know that there’s still a chance to snag yellow sticker bargains. Many supermarkets conduct additional markdowns during the midday period to attract customers looking for a quick lunchtime purchase. Be sure to visit the store between 12:00 p.m. and 2:00 p.m. to increase your chances of finding discounted items.

Late Afternoon Advantage

As the day progresses, supermarkets continue to reduce prices on perishable items to clear their shelves. The late afternoon presents another great opportunity for yellow sticker hunters. By visiting the store between 4:00 p.m. and 6:00 p.m., you may come across a wide variety of marked-down products, including fresh produce, meat, and bakery items. Don’t miss out on this prime shopping time!

From personal experience, Sainsbury’s tends to reduce most of their fresh produce late afternoon so make sure you keep your eyes peeled if you are visiting one of their stores between 4:00 p.m. and 6:00 p.m.

Evening Stalkers

For those who prefer to do their shopping in the evening, you’ll be pleased to know that there are still opportunities to find yellow sticker bargains. Although the selection may be more limited compared to earlier in the day, supermarkets often conduct further markdowns in the evening to ensure that any remaining perishable items are sold. Arriving at the store between 7:00 p.m. and 9:00 p.m. could still lead to some exciting discoveries.

From personal experience, Morrisons tend to reduce most of their fresh produce in the evening so make sure you keep your eyes peeled if you are visiting one of their stores after 7:00 p.m.

Our Recommended Shopping Times

To summarise, based on our research and experience, we recommend the following times for maximising your chances of finding yellow sticker supermarket bargains:

  1. Early Morning: Arrive shortly after the store opens.
  2. Mid-Morning: Visit between 9:00 a.m. and 11:00 a.m.
  3. Lunchtime: Check for additional markdowns between 12:00 p.m. and 2:00 p.m.
  4. Late Afternoon: Shop between 4:00 p.m. and 6:00 p.m
  5. Evening: Explore the store between 7:00 p.m. and 9:00 p.m.

By targeting these specific timeframes, you can increase your chances of finding a wide array of yellow sticker bargains. However, it’s important to keep in mind that each supermarket may have its own unique markdown schedule. While the recommended times generally apply, it’s a good idea to observe and familiarise yourself with the patterns at your preferred store to optimise your shopping experience.

Strategies for Maximising Your Savings

Finding yellow sticker bargains is not only about timing but also about adopting smart shopping strategies. Here are some tips to help you make the most of your supermarket visits:

1. Be Prepared and Flexible

To maximise your chances of finding the best deals, it’s important to have a plan and be flexible. Make a shopping list of items you need, but also keep an open mind to take advantage of unexpected bargains. Being flexible allows you to seize opportunities and discover new products while still saving money.

2. Know the Layout of the Store

Familiarise yourself with the layout of your preferred supermarket. Understanding where different departments are located can help you navigate the store quickly and efficiently, allowing you to focus on finding yellow sticker items. Additionally, being aware of the store’s layout will help you identify the areas where discounted items are typically placed.

3. Check Multiple Sections

Yellow sticker items can be found throughout the store, not just in the specific section for reduced-price products. Be sure to explore different aisles, including the fresh produce, bakery, meat, and dairy sections. Often, supermarkets place yellow sticker items near their regular counterparts, so keep an eye out for these hidden treasures.

4. Inspect Products Carefully

While yellow sticker items can provide excellent value, it’s essential to inspect them carefully before purchasing. Check for any visible damage, ensure that perishable items are within their safe consumption dates, and read the labels for any specific instructions or conditions. By doing so, you’ll make informed decisions and avoid buying products that may not meet your needs or expectations.

5. Buy in Bulk and Freeze

If you come across a yellow sticker bargain for a product you frequently use and that can be stored long-term, consider buying in bulk. By purchasing larger quantities and freezing them, you can extend the shelf life and save even more money in the long run. Just make sure you have adequate freezer space and that the products are suitable for freezing.


In conclusion, finding yellow sticker supermarket bargains can be an exciting and rewarding experience. By understanding the best times to shop and implementing smart shopping strategies, you can maximise your chances of discovering discounted items while enjoying significant savings.

Remember to be prepared, flexible, and attentive to the quality of the products you purchase. So go ahead, plan your shopping trips wisely, and unlock the world of yellow sticker bargains to elevate your shopping experience.

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