Purple Toothpaste: What Is It?

Purple Toothpaste squeezed onto a flat surface

Unless you’ve lived under a rock for the past 2 years, you’ll probably have heard of Purple toothpaste. In a world obsessed with the latest oral beauty trends, purple toothpaste is emerging as the hottest sensation but you’re not alone in wondering what it does and what makes it so, erm… purple!

If you’ve ever wondered how to correct those stubborn yellow tones on your teeth and achieve a brighter, whiter smile, well, that’s exactly what this stuff is designed to do. Say hello to purple toothpaste, a product that’s revolutionising the way we think about teeth whitening.

The Science Behind Purple Toothpaste

The mesmerising colour of purple toothpaste isn’t just for aesthetics; it’s a result of advanced technology. Optic colour-correcting technology is harnessed to combat surface stains and correct yellow tones. Ingredients like hydrated silica and cellulose gum, combined with sodium lauryl sulfate and sodium saccharin, work harmoniously to break down stains and reveal instantly whiter teeth.

Purple toothpaste isn’t just about appearances; it’s about the science of enamel-safe daily whitening. The secret lies in the formulation. It contains sodium fluoride, which not only strengthens your teeth but also provides a shield against dental decay. Potassium hydroxide and tetrasodium pyrophosphate work together to effectively remove surface stains, while phosphoric acid enhances the colour-correcting technology.

Benefits of Using Purple Toothpaste

One of the most enticing aspects of purple toothpaste is its teeth-whitening properties. For those seeking a brighter, more radiant smile, products like “Colgate Max White Purple Reveal” are a game-changer. But remember, results can be subjective to the individual. Your teeth may respond differently based on your unique enamel composition and oral hygiene habits.

Besides teeth whitening, purple toothpaste can also correct yellow tones, making it a versatile solution for those dealing with tooth discolouration. Additionally, it’s crucial to note that the colour-correcting technology is gentle on your enamel, ensuring that your daily whitening routine is safe and effective.

How to Use Purple Toothpaste Effectively

For optimal results, it’s essential to use purple toothpaste correctly. First, ensure you’re using a soft-bristle toothbrush to prevent any potential abrasiveness. Apply a pea-sized amount of toothpaste, and remember, more isn’t always better. Brush gently in a circular motion, taking care not to harm your gums or enamel.

Consistency is key; purple toothpaste is safe for daily use. However, individual experiences may vary, so it’s advisable to consult your dentist for personalised guidance.

Choosing the Right Purple Toothpaste

Purple toothpaste isn’t one-size-fits-all. Different brands offer unique formulations, and the choice between fluoride and fluoride-free options is yours to make. But our personal favourite is the Colgate Max White Purple Reveal.

As far as purple toothpaste goes, this is a great buy for less than £3.00 to set you on your purple toothpaste journey. I recommend giving this a try to see what kind of results you get. If your teeth are already pretty white, then you might not see a significant difference compared to someone who has stained or yellow shades to their teeth.

You can also consider other toothpaste with special features like sensitivity protection or natural ingredients. The variety of options allows you to tailor your oral care routine to your specific needs and preferences but results will vary with natural ingredients compared to manufactured chemicals.

Does It Stain Your Gums Or Toothbrush?

If you’re worried about staining your gums or toothbrush with purple toothpaste, fear not. The staining potential is minimal, and it’s safe for daily use. Purple toothpaste’s effectiveness in teeth whitening and colour correction far outweighs any minor concerns about staining or marking your gums.

You may notice a slight discolouration to your toothbrush head over time but they are cheap enough to replace so don’t worry too much! Your gums will stay nice and pink too providing you’re gentle and avoid excessive contact causing your gums to bleed and become sore.

DIY Purple Toothpaste Recipes

For the adventurous spirits out there, you can even make your purple toothpaste at home. Create a mixture of baking soda, hydrogen peroxide, and a drop of food colouring to achieve a vibrant purple hue. This DIY option allows for customisation and experimentation while embracing the trend.

The Future of Oral Care: Trends and Innovations

Purple toothpaste is just the tip of the iceberg in the ever-evolving world of oral care. As technology advances, we can expect more innovations in toothpaste ingredients and packaging. Keep an eye out for eco-friendly options and exciting new features to enhance your oral health routine.

Other trending technologies are now being launched to market such as Nano-hydroxyapatite (nHA): Nano-hydroxyapatite is a synthetic material that has been used in newer toothpaste formulations. It has shown promise in remineralising enamel and reducing sensitivity while also contributing to teeth whitening.

On the more natural side is Oxygen Infusion: Some newer whitening products use oxygen infusion technology, where oxygen molecules penetrate the enamel and break down stains. This approach aims to provide effective and gentler whitening results.

FAQs About Purple Toothpaste

  1. Do purple toothpastes actually work?
    Purple toothpaste, often containing activated charcoal or other natural ingredients, is designed to help remove surface stains from teeth. While individual results may vary, many users report noticeable improvements in teeth whitening but you’ll rarely match the results of peroxide whitening. It’s important to use these kinds of toothpaste consistently and follow the manufacturer’s instructions for optimal results.
  2. How long does it take to whiten teeth with purple toothpaste?
    The time it takes to see results with purple toothpaste varies among individuals. Generally, you may start noticing a difference in a few weeks of regular use. However, for more significant whitening, it’s recommended to use the toothpaste consistently for several weeks or as per the product guidelines. It’s essential to be patient and maintain good oral hygiene practices.
  3. Is Colgate Purple toothpaste safe?
    Colgate offers a variety of toothpaste options, and if you’re specifically referring to the purple reveal variant, it’s crucial to check the product’s ingredients and any warnings provided by the manufacturer. In general, reputable toothpaste brands prioritise safety, and Colgate is a well-established brand with a history of producing safe and effective oral care products. However, if you have specific concerns or sensitivities, it’s advisable to consult with a dentist.
  4. How long does it take for Hismile Purple toothpaste to work?
    The effectiveness of another popular product Hismile Purple V34 Toothpaste depends on various factors, including the severity of teeth staining and individual oral care habits. Typically, users may start seeing results within a few weeks of consistent use. To maximise the effectiveness, follow the instructions provided by Hismile and maintain a regular oral care routine. Keep in mind that individual results may vary, and some users may experience faster or slower whitening outcomes.


In the quest for a brighter, more radiant smile, purple toothpaste is a breakthrough in oral beauty. With its science-backed colour-correcting technology, it’s easier than ever to correct yellow tones and achieve instantly whiter teeth. Whether you choose “Colgate Max White Purple” or explore other options, purple toothpaste is an exciting addition to your oral care routine with very little risk.

Don’t forget to embrace the future of oral care by keeping an eye on emerging trends and innovations. Your smile is your signature, and with purple toothpaste, it has never been easier to make it shine. Although results will vary depending on your enamel and natural colour, the costs are relatively low so it’s certainly worth trying!

So, why wait? Try purple toothpaste today, and join the purple revolution!

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